We were commissioned to design, build and integrate three e-commerce sites for a group of London opticians.
Key to the project was to find a way to manage stock, warehousing and order processing for all three, that reduced costs, increased efficiency and enabled our client to manage all aspects easily.
We wanted to deliver a secure system capable of growth that enabled each site to develop its own identity and marketing strategy and provide personalised content and pricing, including discounts and specific offers. It would be managed centrally from a single administration system to ensure no data conflict.
We also wanted to be able to incorporate a number of custom features to enhance customer usability, including import of prescriptions and selection and order of lenses and frame combinations. We would also include the facility to view glasses as 360 degree revolves from images stored on a CDN network.
We chose to build the sites in WordPress using WooCommerce and integrate via Linnworks providing a centralised management of products, pricing and promotions across the various sales channels.
The three businesses combine two physical distinct stores, their online sites, and one large purely online supply business, with stock, pricing, orders and access all managed centrally through Linnworks.
To this we have added a PWA (progressive web app) to one online store providing push notifications for marketing as well as for eye test reminders, and the facility for the customer or potential customer to specify frames and lenses with uploaded prescriptions both on and offline, the latter anonymously.