Hound Street Digital - ecommerce & integration - London

020 7871 3626

ecommerce

content creation and SEO.

 

We provide both marketing and technical content. Online and print. It just makes sense if you want to present a consistent, cohesive message.

 

Everything is written to capture the interest of the reader, to inform quickly and clearly. We look to persuade, motivate, provide simple advice and comprehensive instruction. Content that always looks to enhance the user experience.

 

Everything for online is written to be search friendly. We research for keyword strengths and competitiveness, including internally, no point having two or more pages competing against each other within a site. We clearly define page by page the core message in terms of content and SEO.

 

Curated content is added to enhance the customer experience and value of the site. External articles are selected and combined and checked for SEO benefits. We take key elements from these articles, cite correctly and use within unique content to build strength into your messages.

 

Images are researched to compliment each piece and are optimised for SEO and speed.

 

We look at who we are promoting to and by looking at what your competitors are doing in SEO and content terms, who we are persuading against, what works for them, what doesn’t and what opportunities there are to give you an advantage.

 

We look to see where your customers are, target by region, language and other demographics, and ensure you are found specifically in each market segment, with the right message.

 

By employing our own writers, editors and SEO specialists, we avoid the usual conflict of an SEO derived brief limiting a writers scope to communicate fully with the audience or a technical paper missing masses of opportunities to promote your business through SEO.

 

Then using analytics in real time, we can see how your visitors are responding, on which devices and where and adjust and manage accordingly. Content, metrics and key performance indicators combined to form a clear approach for optimising customer engagement.

 

Rosie's Rainbow - houndstreet.co.uk
Donate - Rosie's Rainbow Charity - Berkshire
Carpets and Flooring Fleet - houndstreet.co.uk
Landing page - Carpets and Flooring Fleet - Hampshire
McConnell Optometry - houndstreet.co.uk
Booking call to action - McConnell Optometry - Warwickshire

Once a potential customer has found your site, you can decide what you would like them to do.

 

Just as there are a range of strategies for getting found, there are strategies for encouraging the visitor to take the next action you’d like them take. And as you’re quite likely to have different types of visitor, you may want to guide them in different directions.

 

This is where inbound marketing comes in. We code promotions and offers with calls to action to encourage your visitor respond, be it with a direct sale, Facebook like, or newsletter signup.

We’re looking to create opportunities throughout a site, and as we do, we can test responses to better learn what the customer is looking for. And build more and better defined data on them, as the better we understand them, the better we can meet their need.

 

Your marketing, social media, PR and site can work together to build leads. And within the site, we can direct targets to the right lists and encourage them join. Combine the data with promotions leading to specific landing pages and we begin to really focus their attention.

 

It might sound a process of leading the customer to purchase, a harder sell than they may have wanted but that would only be down to presentation. Used properly it’s a listening process, and at each juncture we give the visitor choices and ask which, if any, route they’d like to take, we learn from that and take them closer to their goal.

 

That can mean taking them to the offer they really want in as few steps as possible. It can mean rewarding a step such as a quick like on Facebook, or a follow on Twitter, to gain a small discount or future promotion.

 

All the time, we’re looking to firm the relationship and encourage trust and once they’ve made their decision and purchased, awarded that big contract or whatever, we still need to look after them and hopefully encourage them as ambassadors for others through testimonials and reviews.

 

So the process continues, taking visitor to customer to feeling a valued customer.

Hound Street Digital

Studio 14c, Priory Court, Poulton,
Gloucestershire GL7 5JB
07791 533914

86-90 Paul Street, Shoreditch,
London EC2A 4NE
020 7871 3626

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