content creation and SEO.
We provide both marketing and technical content. Online and print. It just makes sense if you want to present a consistent, cohesive message.
Everything is written to capture the interest of the reader, to inform quickly and clearly. We look to persuade, motivate, provide simple advice and comprehensive instruction. Content that always looks to enhance the user experience.
Everything for online is written to be search friendly. We research for keyword strengths and competitiveness, including internally, no point having two or more pages competing against each other within a site. We clearly define page by page the core message in terms of content and SEO.
Curated content is added to enhance the customer experience and value of the site. External articles are selected and combined and checked for SEO benefits. We take key elements from these articles, cite correctly and use within unique content to build strength into your messages.
Images are researched to compliment each piece and are optimised for SEO and speed.
We look at who we are promoting to and by looking at what your competitors are doing in SEO and content terms, who we are persuading against, what works for them, what doesn’t and what opportunities there are to give you an advantage.
We look to see where your customers are, target by region, language and other demographics, and ensure you are found specifically in each market segment, with the right message.
By employing our own writers, editors and SEO specialists, we avoid the usual conflict of an SEO derived brief limiting a writers scope to communicate fully with the audience or a technical paper missing masses of opportunities to promote your business through SEO.
Then using analytics in real time, we can see how your visitors are responding, on which devices and where and adjust and manage accordingly. Content, metrics and key performance indicators combined to form a clear approach for optimising customer engagement.